my color palette
When you landed on my website, you may have thought, “Why pink?” Well if so, I am wondering why you were wondering “why pink?” Because my website doesn’t feature pink, it boasts infrared. This is one of my favorite colors, and the palette is rounded out with black and white. Show me something that doesn’t look good with black and white… I’ll wait.
infrared
Wavelengths, such as infrared and ultraviolet, are invisible to the human eye according to most scientists. Don’t tell that to Nike, though. In 1990 Nike Introduced the Air Max 90 Infrared. Forever energized in iconic Infrared, the silhouette still ignites culture 25 years later in a design language that returns to its truest form.
sneaker heritage
Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track – and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.
color palette
Lilly Pulitzer once said, “I am a believer that color affects people's moods.” What I love about these shoes is the small yet impactful hit of Infrared makes enough of a statement on it’s own without overwhelming you, something all marketers can learn from.