What Every Social Media Marketer Should Know About Offerpop
Offerpop is a Web-based social marketing platform which helps brands recruit, engage and convert customers on Twitter and Facebook. Scalable to serve organizations getting started with social marketing, as well as agencies and their multi-channel marketing programs, Offerpop includes a campaign builder, instant landing pages and built-in reports along with a growing number of social marketing apps.After the jump - what you need to know about Offerpop.
“We have been using the Offerpop application to create viral promotions on Twitter and provide exclusive offers to our Facebook fans. It’s easy, intuitive and doesn’t overpower the promotions that we are running. We are very pleased with how we’ve been able to use it. The results so far have been very positive. We have been able to generate a lot of buzz around the City Sports brand through retweets, which has also lead to a spike in our new followers.” – Ben Eld, Digital Marketing Coordinator, CITY SPORTS